http://www.forbes.com
Sparking one last round of rumors and excitement among gamers before a big convention in Los Angeles, an independent PlayStation magazine said it had the final word Wednesday on pricing for Sony’s PS3 console.
The machine will cost $399, contain a 60 gigabyte hard drive and will go on sale in the first half of November, according to PSM. The PS3 was originally scheduled for release in Spring 2006.
A Sony (nyse: SNE - news - people ) spokeswoman said earlier this month that no further details on pricing or launch would become available until May 8 at a press event ahead of the E3 game industry trade show.
The pricing details in PSM -- which noted that the console would sell for 322 euros in Europe -- differ drastically from an earlier rumor from vice president of Sony Computer Entertainment Europe George Fornay that put the European price at 499 euros.
A $399 PS3 would be competitive with the Microsoft (nasdaq: MSFT - news - people ) Xbox 360, which went on sale in November 2005 and also costs $399. The PS3, however, contains a high-definition Blu-Ray drive, while the Xbox 360 could eventually ship with a $100 HD disc drive but doesn’t currently.
Stand-alone HD disc drives from Toshiba (other-otc: TOSBF.PK - news - people ) went on sale in April and retailed for $499 each.
On April 21, Sony slashed prices on its older console, the PS2, to $129 from $149. The company has “a long-term vision for the PlayStation 2 platform,” said Sony Computer Entertainment chief executive officer America Kaz Hirai.
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